Those who know me, and even plenty who don’t, know that I am rarely caught without a Starbucks cup or tumbler in my hand. Why? Because I love Starbucks coffee. Black coffee, coffee with cream, iced coffee, macchiatos, lattes, frappuccinos, chai, green tea lemonade, holiday drinks and more — I am obsessed.
So I’m sure it’s no surprise that I’ve held a Starbucks Gold Card since 2009, when I was still in high school. And as much as that obviously makes sense for a Starbucks lover like me (Taylor Swift, anyone?) I believe it also makes plenty of sense for anyone who goes to Starbucks…like, ever!
If you live under a rock or somehow otherwise don’t know what a Starbucks Gold Card is, allow me to explain. The Starbucks Gold Card is the highest level of the Starbucks Rewards program. Registering for the rewards program costs nothing, and requires customers to simply enter the code on the back of any Starbucks gift card online. Customers can reload the gift card with more money at any time, and each time the card is used to purchase either a drink or food item, the customer earns a star. Earning thirty stars in one year qualifies customers to become Gold Card holders, for which they will receive a personalized Gold Card in the mail. Who doesn’t love something with their name on it?
Gold Card holders are entitled to some sweet perks, such as free drinks or treats on their birthdays, customized member-only offers via email, free in-store refills on hot or iced brewed coffee and tea, and, my personal favorite, a free food or drink item for every twelve stars earned.
How great is that? Not only does it cost nothing for customers to sign up, the rewards program gives customers free food or drinks based on their purchasing frequency. In addition, Gold Card holders receive regular promotions and free refills. The rewards program is essentially no-risk and high reward.
It’s often been said that college is the time when many people get addicted to coffee, due heavily to finals, term papers, and all-nighters. Most college students have a Starbucks Coffee near, if not on campus, meaning the likelihood that the average college student will drink Starbucks Coffee at some point in his or her college career is extremely high. To me, it seems like a no-brainer to sign up for the Starbucks Rewards program; the more coffee you drink, the more coffee you get in return.
What drink would you buy with your first free Starbucks Reward? Tweet me a picture of it and I might retweet you!